Tagged "perception"

There’s an economic theory out there that if you take the incomes of your five closest friends and average them, the resulting number will be pretty close to your own income. I think the same thing is true of idea incomes. You’re only going to be as good as the stuff you surround yourself with.

Austin Kleon

[2011] Doppelganger. Images of the Human Being.

* Book from ‘Gestalten’ explores how the digital age has fundamentally changed traditional notions of who we are and how we wish to be perceived. “Confronted with our significantly more banal everyday lives, we’re measuring our actual selves against our online selves with hopeful resignation,” explains music producer Chris Walla.
* Each of book’s seven chapters demonstrates a different creative approach: Embody, Dissolve, Appeal, Reshape, Perform, Deform, and Escape, - in today’s images and sculptures, personal identities are being intensified, altered, or created through the use of techniques such as deformation and construction/deconstruction, as well as the obliteration of classical proportions, visual traditions, and what is generally considered beautiful and fashionable.
* The book shows that the unique visual appearances being created today often reveal more about the identities of their subjects and creators than their “real” faces ever could. “Exploring what deeply concerns people emotionally and representing it pictorially is one of the most interesting things happening in art and visual culture today,” explains editor Robert Klanten in the book’s preface.

[2010] Swimming pool. 90°.

In the next study, volunteers were told to recall an immoral act of theirs. Afterward, subjects either did or did not have the opportunity to clean their hands. Those who were able to wash were less likely to respond to a request for help (that the experimenters had set up) that came shortly afterward. […]
This potential to manipulate behavior by exploiting the brain’s literal-metaphorical confusions about hygiene and health is also shown in a study by Mark Landau and Daniel Sullivan of the University of Kansas and Jeff Greenberg of the University of Arizona. Subjects either did or didn’t read an article about the health risks of airborne bacteria. All then read a history article that used imagery of a nation as a living organism with statements like, “Following the Civil War, the United States underwent a growth spurt.” Those who read about scary bacteria before thinking about the U.S. as an organism were then more likely to express negative views about immigration.

[2010] This is your brain on metaphors. Sapolsky R., ‘The New York Times’.

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